Message From Ryan:
I believe in this book. I know it has changed lives. Agents have written me almost a 1,000 stories. That is why, if you can’t afford the USPS shipping charge, please email me direct w/the details of your situation and story. Ryan@AgentMarketingSyndicate.com – and I or my assistant (this will be kept confidential), will send you a promo code to cover the cost of shipping. Will some take advantage of me and my generosity? Probably. But I believe in my heart that most people are good people and have integrity. So I don’t mind doing this. If I can help people who truly need it, that’s awesome. And, a standard shipping fee should not prevent those who need it, from getting this book.
-Ryan Fletcher
Author, www.DefeatMegaAgents.com
You already know this. But I'll repeat it. "Real estate agents are severely commoditized." The joke of course is, throw a rock in the air. And, anywhere it lands, it will hit a real estate agent. So there's no shortage. Worse, they all sound the same. They all promise the same. "Faster, for more money." And what separates your "free home evaluation" from the next agent's "free home evaluation?" You have comps. He has comps. You have access to the MLS. He has access to the MLS. On and on. And see, the sad part is. The Low-information agent, until the day he fails or just burns out, plays by this set of rules. Trying to make his 'commoditized service' sound better than the 'commoditized service' of his competitors. So, listen close: "You need add-on services." Launching a local mastermind, for example, is an "add-on" service. It gives you a different value proposition. You become a leader in the business community. Futher, it enables sell-through marketing. It's very simple: Strategic relationships = leveraged distribution channels = unparalelled referral network. Mark Cuban talks about this on Shark Tank, almost every episode. Here's how to do it: Subscribe on iTunes
"How did we get here?" That is the question. Harassment. Violating the sanctity of people's homes, just so "we" may get business. Cold-calling. Door knocking. Annoying people. Human-spamming. Using gimmicks. Making bait-and-switch promises, "Your home sold in X-days, guaranteed, or I'll buy it." How has this become "okay behavior," even celebrated as a business practice? Agents want respect, but then they allow themselves, like the Low-Information agent, to be lulled in by The Guru Party. They are hypnotized. They are seduced. Soon, they are doing the very things they despise about the other agents in this industry. They try to resist. They hold out as long as they can. But the constant assault on their beliefs, about what it takes to be successful, becomes too much. "The dark side wins." The Guru Party wins. Agents join coaching programs. They're instructed to beg. Then another coaching program. Each time, the same. Make more cold-calls. Beg more people. Do more, of what you already know, destroys self-worth, leads to depression, and causes society to hate agents. So, tell me. "How did we get here?" Full article dissects the core problem and offers a logical solution.
