FLETCHER: Now, I’m not saying that their life is not going to go on. I’m not saying that I’m needed in any way. They’ll find other people to get content from. They’ll find other people to entertain them. They’ll find other people to get them to think. But in the past, I’ve always wondered and I’ve always had this fear of how often should one communicate. Should they do it weekly? Should they do it monthly? Should they do it daily? How much is too much?

SLOPER: [Inaudible 13:50] podcast that I do, Real Estate 360 for those who are interested in getting some macro finance real estate info, not everybody. [Inaudible 04:00] before that. When I didn’t post a podcast on the day that I normally did that one of the listeners found my phone number or my assistant’s phone number, my office number, gave them a call and said, “Hey, when in the world is the podcast going to be posted?” Right? It’s what you say, these people are counting on consistent content and if something’s not there the day they’re used to getting it, they’re let down, right? Like, they want that.

FLETCHER: And I think it’s a two part formula and you hit it on the head. Consistency. So that when you do come back, you come back, you have a content schedule and so if you look at major media sources, if it’s a daily newspaper, it’s a daily newspaper. If it’s a weekly newspaper then it’s a weekly newspaper. It’s not a daily then a weekly then a monthly. I think it’s hard to build a community when you’re doing that.

And so the second piece of this puzzle though is you can’t just send out crap. I’ve realized it that sending out crap content, sales pitch after sales just because, again this goes back to the two different levels of entrepreneurs. Sales person land verses the entrepreneur who is out to make an impact. And so, just sales pitch after sales pitch, and I know one when I see one, so do you. It’s a slap in the face to any audience that you ever hope to build and/or communicate with. And you see this a lot from the Guru Party.

And so right now, go to your inbox, open it up and see what you find. Find all of the gurus, all of the real estate trainers, open up their emails, read ‘em and tell me what you find. Do you find content that is valuable, that is intriguing, that is entertaining, that inspires you, that encourages you? Or do you find an email with a message that says you’re not good enough? That you’re not the CEO of your business? That you don’t know about this secret? That you’re not getting 63 listings in a month? That you’re not, that you’re not, that you’re not. It makes you feel terrible with yourself and then of course, there is a sales pitch to attend a webinar or training where they promise to offer you solution. The magic bullet. To make all of your problems, fears and worries go away.

And so, there’s a big difference. Between building a “database”, that’s what sales land does versus building an audience which is a community. 




Thanks again for listening to the show! If it has helped you in any way, please share it using the social media buttons you see on the page.

t-shirt_design_AMSAdditionally, reviews for the podcast on iTunes are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read each one. Every one. You could even win a FREE Agent Marketing Syndicate® T-Shirt. Just head over to iTunes, leave us a review. Then send me an email with your review, attached. Every 5th review is placed into a drawing to win. That’s a 20% chance of winning, about 7.9 millions times better than winning the lottery.  

And lastly, if you have any questions (or would like your comment or feedback to be aired on the podcast), head on over to – to record and send your message to Ryan!

Don’t forget to subscribe to the show on iTunes to get automatic updates.

Thanks again for the conversation. I look forward to our next, on the next episode of the Agent Marketing Syndicate® Podcast! 

Talk soon Speak up! 🙂