Pg. 72 –How Maryland agent, Eric Verdi, started using a “sitcom format” for his monthly newsletter and went from making 6-figures in a year to making 6-figures in a quarter—in just 12 months—after 6 straight years of plateau.

RAW TRANSCRIPT: But here’s what Eric did. He killed his one-size-fits-all newsletter, he changed the content, started diving into personal stories, started talking about his conviction, his beliefs, and all of a sudden within the next twelve months, he doubles his business from 100,000 to 200,000. The next year, which is this year, he’s on pace to hit close to 400,000. So we have six years of plateau and then two years of taking his income double, double. All he did was change his content.

Now here’s the kicker, he communicates his monthly newsletter, goes to 150 people. That’s it. And so if you’re a follower of, what the hell is his name, Gary Keller, he talks about in his book, The Millionaire Real Estate Agent, how you need 2500 people in your database, 50 people for every one transaction. He’s doing it wrong, he’s failing. Everybody he advises, he’s leading them astray. Either his research is wrong or his methods are far inferior. You can decide. But what do you expect when he sends out a recipe card? What do you expect when he sends out a fridge magnet? What do you expect? How strong will your community be when he refers to them as “touches” and they’re seen as obligatory? If I’m going to tune into you, your message, do I want to be “touched”? Oh, here’s a fridge magnet, here’s a recipe card. Here’s some one-size-fits-all newsletter. Or do I want to be moved?




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