FLETCHER: So I got an email here from Sonja Wood, buyer of the book, great to hear from you, thank you for your kind words. “I got your book on Friday, love it! And I love how you swear in there! My business partner is constantly making it, taking things of our Facebook page because sometimes our clients get offended. I’m so sick of that! Hell, if they don’t like it, they don’t have to look at it right?”

I get this question because I do swear in my marketing, I do swear in my normal conversation; in my emails, in my newsletters. For me though it’s just part of who I am and I think when people ask that question they are really just trying to get permission to be who they are. And so Wanda Sykes was a comedian, she had a great skit called, “I’m gonna be me, im’ma be me, However that’s pronounced. I am a be me. And I always found my biggest breakthroughs came in business, in my personal life when I stopped trying to be what everyone is wanted to be me and I just started being who I am. And so for me I grew up in a construction family and 4 letter words are just part of my vernacular. Somebody says one and it’s almost like a comforting effect, “Oh, that’s my type of people, that’s my kind of person.”

And so the question or the answer rather is I think it depends, who are you in your authentic state? If you grew up, if you went to Harvard, if you come from the royal family and it’s not part of your vernacular to use those words, then using them it’s a big mistake! Because it telegraphs to everybody that you are trying to be somebody you are not or maybe you are playing a role, maybe you are catering to an audience, just be who you are. If that’s the words you use, use it. If it’s not, then don’t. But I would love to get your feedback on this too, what is your experience?




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